March 20, 2022
The future of how we work will, in a few years, include smart glasses that transport workers into augmented or virtual reality environments, communicating with your co-workers via a hologram from anywhere in the world or relying on robots powered by artificial intelligence to help run manufacturing operations.
That’s the direction technology is headed, says Cristiano Amon, president and CEO of wireless chip firm Qualcomm. Amon, who started at Qualcomm 27 years ago as an engineer, rose through the ranks to take the top job at the San Diego-based company on June 30. Since becoming CEO, he has been working to diversify Qualcomm’s business from focusing primarily on chips for mobile phones to those used in self-driving cars, A.I.-enabled manufacturing machines and more powerful and battery-efficient laptops. He says Qualcomm’s biggest challenge now is the semiconductor industry not having enough supply to meet demand and hiring talented workers.
“Everything is becoming intelligent,” Amon said in a recent interview with The Washington Post. “We’ve been focused on providing all of the chips that go into all of those smart devices, whether it is a robot in manufacturing, whether it is a drone for agriculture, whether it’s a point of sale when in retail.”
The majority of Qualcomm’s growth is still being driven by chips for mobile phones. In the first quarter, the company reported net income of $3.4 billion on revenue of $10.71 billion, 56 percent of which came from the mobile chip business. But Amon highlighted the growth of other chip sets for connected devices, which increased nearly the same percentage as mobile chips.
Given that Qualcomm chips power many of the devices we use, we sat down with Amon to discuss how he sees technology transforming the way we will work in the future. The following interview has been edited for clarity.
Q: You announced last year that Qualcomm would implement a ‘flexible’ workplace. What does that look like now?
A: We are going to get everyone back to the office in about a couple of weeks, but different geographies may have already started. Employees wanted to keep the best of work from home, but also at the same time maintain the key elements of our culture like collaboration. People can work from home around three days in a week. Two days in a week, people are going to go into the office and every organization is going to pick one day of those two that everybody’s going to get back together at the same time.
Q: What does the future of work look like over time?
A: We think the next-generation PC for work from anywhere is going to be different and connected with 5G. We’re making improvements for augmented reality and virtual reality, as we think about a metaverse, to connect people in the office to people who are not in the office.
Q: What is the biggest technological barrier right now to making hybrid work more efficient?
A: High-performance connectivity is a very big one, especially because what we learned is work from anywhere requires high-quality video. We as a society just finally embraced video telephony as the killer application. We also need high-performance connectivity so you cannot only access information but collaborate with others. Having long battery life so you can actually do that from the cloud will also be important.
Tech at work
Q: What can tech companies like Qualcomm do to make the hybrid work transition easier for workers?
A: We have the ability to build on what we learned during the pandemic. The importance of video collaboration, for example, why not make that a hologram? More important is how can we build technology that allows people to remain productive wherever they are, not only having access to devices and in the cloud but having the ability to do that at a very high speed.
Q: How will developments in 5G change the way workers in different industries do their jobs in the future?
A: The role of 5G is very broad. 5G is the easiest way to have all your data in the cloud so everybody can access it remotely and protect all that data. 5G is changing manufacturing as you connect 5G to robots. They are now driven via the cloud, the data goes to the cloud, and you apply artificial intelligence to improve the data. 5G is changing retail, building indoor navigation systems. At many retail stores you can make an order online and somebody will handpick your product. How they navigate the store and locate everything [through in-store navigation systems requires 5G connectivity].
Q: For office workers, how will 5G change the devices needed for the future of work?
A: It’s already changing. At Mobile World Congress in Barcelona, we announced together with Lenovo the very first ThinkPad laptop for the future of work. It is 5G-connected, and it is a laptop for the enterprise [workforce] with 28 hours of battery life. So that’s how we see the industry already adapting and building devices that are going to be needed for this work-from-anywhere environment.
As Technocrats transform every segment and function of society, work will be transformed through 5G by tethering devices, AI, robotics and what’s left of actual human connections. If this isn’t the future you want, now is the time to decide how to survive it.